This guide is for anyone involved in selling products and services to the public. The
information and surveys are produced to give you a starter pack for gathering feedback, marketing information, and public perception of brand quality.

Choosing the right sales channel is one of the hardest and most important business decisions you will ever make. Your business’ survival depends on this. You can use Keypoint to get feedback from your potential customers about their preference of purchase.

NB: To use this pack you must have Keypoint installed on your computer.

These templates allow you to become immediately productive with Keypoint – you do not have to learn the entire product in detail before you can start producing your own questionnaires.

The survey pack consists of a User Guide in PDF format, and a set of Keypoint 5.5 example questionnaires (as a zip file).

User Guide

Example Files (zipped)

The User Guide is divided into the following sections:

Section 1 – Products and Services survey feedback
This section provides an overview of the use of feedback, assessment and evidence gathering to support organisational development.

Section 2 – Designing questionnaires
This section provides tips for designing good questionnaires. It also discusses the Data Protection Act.

Section 3 – Overview of the templates
This is a breakdown of the contents of each of the templates. Suggestions are given for what audience the templates are best suited.

Section 4 – Using the templates
This section provides you with step-by-step information on how to open the templates and copy across questions you want in your questionnaire. It also tells you how to adapt questions you are using.

Section 5 – Analysing your data
This section provides instructions for performing a quick analysis of the data in Keypoint.

Section 6 – For more information
This section contains a list of resources you can consult for further guidance.