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"Keypoint was the obvious choice for SurveyDigital. its interface is intuitive and its cost is within reach of a small company, yet the product's scope addresses a wide variety of needs and has the capacity for large-scale surveys."

Nick Evans, SurveyDigital

Overview of SurveyDigital

SurveyDigital is an agency with an enviable reputation in education research. It has provided data for ministerial announcements and answers in The House by the Secretary of State; it has researched the viability of teaching and learning materials, the relevance of educational resources and teacher opinion on a wide range of topics. The company needs to utilise the full range of quantitative and qualitative tools in providing its reports. Its methodologies include web and paper questionnaires, interviews and telephone focus groups. Since the company was founded in April 2000, it has addressed a wide range of research projects in a variety of media for its government clients as well as others such as the Design Council and National Trust.

Problem That Needed Addressing

Keypoint allowed SurveyDigital to expand its operation by extending the services that it could make available for its clients. These include: rapid reporting together with the invaluable facility to push tables and charts to the web for clients to see updates on a daily basis; easy web survey publishing using SurveyServer; rapid web-based data capture from paper forms by the company’s datacapture team, particularly using the scanning facilities. In addition, the flexible reporting facilities and integration with Excel help SurveyDigital to provide its clients with high-quality and reliable reporting, in formats that they recognise.

Why Keypoint?

Keypoint was the obvious choice for SurveyDigital. Its interface is intuitive and the basis on which it works starts from broadly understood principles, which are not bogged down by technical research or database management jargon. Its cost is within the reach of a small company, yet the product’s scope addresses a wide variety of needs and has the capacity for large-scale surveys.

How Has Keypoint Helped Address the Problem?

Keypoint’s effectiveness and speed of operation gives SurveyDigital the ability to tackle multiple projects with relative ease. The added value of SurveyServer means that much of the management of technical issues is transparent as far as the user is concerned.

Major Successes Resulting from Keypoint

The key benefit to SurveyDigital of Keypoint is its speed of operation. The company has been able to turn projects around that others rejected because of short timescales or complexity.

Plans for Keypoint in the Future